Welcome to State Beauty Supply & SalonCentric*

Owned & Operated by The Goellner Group

Servicing St. Louis | Kansas City, MO | Rolla | Chillicothe | Quincy, IL | Ottumwa, IA

State Beauty is a wholesale professional salon & beauty supply distributor that is locally & family owned. We have been serving salon professionals throughout the greater St. Louis, Missouri area since 1967. 

*SalonCentric Franchise Locations | Independently Owned & Operated by State Beauty Supply of St. Louis & The Goellner Group

 

PROMOTIONS

NEWS & UPDATES

News & Updates

IMPORTANT UPDATE: State Beauty Supply + SalonCentric

6/10/2021

All State Beauty Supply stores will be transitioning to SalonCentric Franchise stores over the next few years.

Our name and look will change, however all stores will still be owned and operated by the Goellner family and our wonderful team that has run State Beauty Supply for the past 57 years!

We look forward to being able to provide you with the same professional service as always, but with an updated look and access to more resources, product development and innovative technology. 

To learn more about our transition from State Beauty Supply to SalonCentric, please click here.

EDUCATION

Browse Classes & Events

Shades EQ Gloss Boss On Tour - KANSAS CITY, MO

Kansas City Marriott Downtown
200 West 12th Street
Kansas City ,MO
Monday, May 19th '25
10:00 AM - 1:00 PM
314.423.9599

The Sabrina Carpenter Blonde – The Total Look!

Taking inspiration from Redken’s new celebrity ambassador, we will be sharing looks inspired by ‘The Sabrina Carpenter Blonde’. Led by top Redken Artists, including a virtual cameo by Lori Zabel and Matt Swinney, this tour offers live demonstrations and expert techniques in over 100 cities across the US. Discover the secrets to creating the perfect buttery, dimensional blonde using Shades EQ, and how a customized cut, color, and finish can transform your clients.

 

Investment:  $75 | 5,000 LEVEL Loyalty Points (Swag Bag Included)

Item #: EDU139

April 2026

Apr
27

The Hustle: Salon Success Formula - KANSAS CITY, MO

Monday, April 27th 2026
9:00 AM - 11:00 AM
State Beauty Supply
Lee's Summit,MO

May 2026

May
4

AirTouch Color Technique - KANSAS CITY, MO

Monday, May 4th 2026
10:00 AM - 12:30 PM
State Beauty Supply
Lee's Summit,MO
May
11

Upstyling Class: Master Professional Thermal Styling & Updo Techniques - ST. LOUIS, MO

Monday, May 11th 2026
9:00 AM - 12:00 PM
State Beauty Supply
Maryland Heights,MO
May
18

Halo Lights & Caramel Blondes: A New Blonding Technique - ROLLA, MO

Monday, May 18th 2026
10:00 AM - 1:00 PM
SalonCentric
Rolla,MO
May
18

American Blondes - KANSAS CITY, MO

Monday, May 18th 2026
10:00 AM - 4:00 PM
State Beauty Supply
Lee's Summit,MO
May
18

Halo Lights & Caramel-Blonde - ST. LOUIS, MO

Monday, May 18th 2026
10:00 AM - 12:00 PM
State Beauty Supply
Maryland Heights,MO
View All